Integrate AI & IDEAS in Innovating Business – Tea as Innovation Medium

Integrate AI & IDEAS in Innovating Business –Tea as Innovation Medium

Course Code: TGS-2024052136
Duration: 16 Hours (2 Days) 
Course Fee: SGD 450
Eligible for SkillsFuture Credit | NTUC UTAP Funding (conditions apply)
Organised by OVP TEA & iGlow Solutions LLP (SSG-registered training provider)

整合AI与IDEAS进行商业创新：以茶为媒的设计思维实战课
课程编号：TGS-2024052136｜时长：16小时（2天）｜费用：SGD 450
SkillsFuture Credit & NTUC UTAP Funding 支持（附带条件）

🌱 Course Introduction
This immersive course blends Eastern aesthetics with modern innovation tools.
Through the IDEAS innovation framework (Identify, Define, Explore, Act, Sustain) and AI tools, learners will co-create innovative tea-based products, services, or experiences.
Tea is not just a beverage — it is a medium that connects culture, sensory design, and human stories.

这是一个融合东方美学与现代创新工具的沉浸式课程。
课程通过IDEAS创新五阶段（识别、定义、探索、行动、维续）结合AI工具，引导学员以“茶”为媒介，进行产品、服务或体验的创新实践。
茶，不只是饮品，更是连接文化、美学与人的媒介。

📍 Day 1 – Foundation & Inspiration
📍 第一天：打基础 × 激发灵感

Module 1: Identify (9:00–10:30)
- Tea observation exercise (taste, aroma, colour, utensils)
- Identify customer frustrations (e.g., tea too bitter, brewing too complex)
- Case studies: Branding failures and successes in the tea market
模块一：识别 Identify（9:00–10:30）
- 茶感官观察练习（味、香、色、器）
- 识别客户常见困扰（如茶苦、泡法复杂）
- 案例分析：市面茶品牌的成功与失败

Module 2: Define (10:45–12:30)
- Persona development: Map target customer profiles
- Define pain points and value gaps
- Convert real-world frustrations into innovation problem statements
模块二：定义 Define（10:45–12:30）
- 建立用户画像：刻画目标客户的需求与习惯
- 明确痛点与价值落差
- 将真实问题转化为可执行的创新命题

Module 3: Explore (1:30–4:30)
AI tools demo:
- ChatGPT for concept writing & storytelling
- Midjourney for packaging visualisation
- DeepSeek/AI tools for visual/video creation
- Group brainstorming & tea concept sketching
模块三：探索 Explore（下午 1:30–4:30）
AI工具实作：
- ChatGPT 生成产品故事与文案
- Midjourney 进行包装视觉设计
- DeepSeek / AI视频工具协助内容创作
- 分组头脑风暴与“未来茶”概念草图

Module 4: Tea Culture Immersion (4:30–6:00)
- Traditional tea ceremony & guided brewing
- Teaware appreciation: gaiwan, Yixing teapot, fairness pitcher
- Reflection: How can tradition inspire business innovation?
模块四：茶文化沉浸体验（4:30–6:00）
- 茶道演示与实际泡茶引导
- 茶具体验：盖碗、紫砂壶、公道杯等
- 反思环节：传统如何成为创新的灵感来源？

📍 Day 2 – Prototyping & Commercialisation
📍 第二天：实作原型 × 商业转化
Module 5: Act (9:00–12:30)
- Create tea product/service prototypes:
- Packaging mockups, brewing kits, gift set concepts
- Experience mapping: Tea tasting journey or beginner kits
- Fill in Innovation Canvas to map core value proposition
模块五：行动 Act（9:00–12:30）
- 创作茶产品/服务原型：
- 包装样本、茶体验包、礼盒设计
- 用户旅程：新手茶体验流程模拟
- 使用创新画布完成初步商业设计蓝图

Module 6: Sustain (1:30–4:30)
- Simulated feedback round: Roleplay with peer reviewers
- Refine product or concept using AI tools
- Learn how to build iterative innovation cycles
模块六：维续 Sustain（下午 1:30–4:30）
- 模拟用户反馈轮次：角色扮演收集意见
- 运用AI工具对方案进行优化与调整
- 建立产品持续更新与改进的机制

Module 7: Showcase & Reflection (4:30–6:00)
- Group presentations: Share your creations
- Peer & instructor feedback
- Personal reflection: “What did I discover about tea, and about myself?”
模块七：成果展示与总结（4:30–6:00）
- 成果发表：各组展示创新概念
- 老师与同侪点评
- 自我反思：“我从茶的创造过程中学到了什么？”

🛠️ Tools & Activities
Tea samples & tasting sets

- Teaware: gaiwan, Yixing teapot, glass pot, fairness pitcher
- AI Toolkits: ChatGPT, Midjourney, Canva, DeepSeek, etc.
- Innovation Canvas, persona & journey map templates
- Art supplies: markers, cards, stickers, colour guides

🛠️ 教学工具与活动建议
茶样品与品鉴组

- 茶具实操包：盖碗、紫砂壶、玻璃壶、公道杯等
- AI工具箱：ChatGPT、Midjourney、Canva、DeepSeek等
- 创新画布、用户画像模板、体验旅程图
- 手作工具包：色卡、便签、贴纸、绘图笔等

👥 Target Audience
- Tea entrepreneurs, product designers, creatives
- F&B or lifestyle business owners
- Wellness professionals and creators
- Anyone who wants to build a product or service with soul

👥 适合对象
- 茶品牌创业者、产品设计师、创意工作者
- 餐饮与生活风格类中小企业经营者
- 健康、美疗、文化相关从业者
- 有创意想法但不知从何开始者，或寻找“有灵魂的产品”的探索者

💡 We Solve Real Pain Points
- You love tea, but your ideas feel vague?
- You want to innovate, but can’t land a direction?
- You want to create products with meaning, not just sales?

This course gives you structure + inspiration to act.

💡 我们解决的关键痛点
- 喜欢茶，但灵感不清晰？
- 想创新，却没有落地方向？
- 想做有意义的产品，而不仅是“好卖”的产品？

我们帮你将感性愿景变成可执行的商业原型。

📍 Course Info
📅 Date: Choose one of upcoming intakes 任选一梯次
🗓 2025年7月19–20日（六日）｜9:00am–6:00pm
🗓 2025年8月2–3日    （六日）｜9:00am–6:00pm

📍 Location: 1003 Toa Payoh Industrial Park #07-1503, Singapore 319075
💰 Fee: SGD 450 (SkillsFuture Credit Eligible)
🎓 NTUC members may apply for UTAP Funding
👤 Trainer: Christopher Chau
📱 WhatsApp / Call: +65 8110 8189

📍 课程信息
📅 时间：选择一个开课梯次
📍 地点：1003 Toa Payoh Industrial Park #07-1503, Singapore 319075
💰 学费：SGD 450（SkillsFuture Credit 可使用）
🎓 NTUC会员可申请UTAP补助（附带条件）
👤 导师：Christopher Chau
📱 报名 / 咨询：+65 8110 8189（电话 / WhatsApp）

This course is SkillsFuture Credit eligible.
NTUC members may also apply for UTAP support of up to $175 (conditions apply).

📌 Your SkillsFuture Credit begins to expire from December 2025 — act now while credits are still valid.

💡 Important Note

Please drop us an email to enjoy@puer.com.sg, or whatsApp to us at +65 8110 8189 with the following information, and we shall guide you through to complete the submission in the SkillFuture Credit.